1. Create a Strategy
Every platform has its own strategy. Each platform is unique in its own way. It is important to know what works best for creating targeted content and generating engagement.
Here are some questions to ask:
- What is the purpose of this platform?
- Who is my target audience
- What brand message should I be trying to promote?
- Which content is most effective on this platform?
- How can I make my content stand out?
2. Be consistent
Although posting consistency will vary depending on the platform, it is a good rule to keep in mind that content should be posted regularly. A content calendar is another way to stay on track, and it can be tied into your social media strategy. This will help you decide what content to post over a longer period of time.
No matter how big or small your business is, it’s important to keep these things consistent.
- Image of the brand
- Brand message
- Frequency of posting
- Hashtags
Even if you’re just starting out on social media, quality can be better than quantity. Do not overextend yourself. Instead of posting inconsistent content across five platforms, you should be focusing on posting quality content to 1-2 platforms.
3. Make engaging and interesting content
It is crucial to create quality content in order to stand out among the millions of people using social media.
What is good content? Although this term can be subjective and will depend on the platform, these are some tips to help you create great content.
Newsworthiness
- It is a good idea for content creators to use anything that is newsworthy. Newsworthiness is defined by the following pillars: timeliness, relevance, conflict and controversy and human interest.
Media
- Static images must be clear and concise.
- Gifs and videos are great because they draw attention to the subject matter, making it more engaging than an image.
- Include your employees! This is a great way to let your audience get to know the people behind the brand.
Storytelling
- Storytelling is a great way to connect with your audience and create a brand voice.
- This is a creative way of communicating your message, without trying to sell a product.
Trends
- It is important to keep up with the latest digital and social trends, but make sure it aligns with your brand.
4. Engagement
It is essential to engage with your followers in order to build a community. This will help you feel more human and connected. Here are some ways to do it:
- Like and respond to comments
- Live streaming
- Create polls and quizzes
- Post content that begins
5. Analyze and track Metrics
One of the most crucial steps in building your online brand is to dive deep into social media analytics. Most social media platforms already track your metrics as long as they are business accounts. You can use the statistics and data to analyze your strategy and drive performance.
Bottom line
Your online performance will be improved by creating a targeted, effective social media strategy. Your reach will be increased by using unique methods to interact with your audience. Analyzing your metrics will allow you to determine if you are on the right path. These tips will help to create your strategy and grow your social media audience. Social media is always changing. You can always hire a professional for help and guidance on your social media marketing!
