Google AdWords For Estate Agents
Over 14 years of experience working with estate agents in the UK has given us a unique understanding of managing, optimising and building successful Google Ads campaigns that deliver outstanding results repeatedly.
When done correctly, using Google Ads to market your estate agency can be extremely effective in generating new leads and growing your business. We’ve seen first-hand how a well-run campaign can more than double an estate agency’s leads in just a matter of weeks!
The first and most important step to take when running a Google Ads campaign for your estate agency is to create a high-quality landing page. This is the page that potential customers will ‘land’ on when they click your ad, so it’s vital that it makes a good impression and contains all the information they need.
As a business that seeks local clients, your adverts must be effective, bringing clients to a page containing all the information they need to decide to work with you. We ensure that happens, with the best layouts for your business and all the necessary information, including phone numbers, at the visitor’s fingertips.
We’ve seen first-hand how often estate agents attempt Google Adword advertising themselves or through an inexperienced agency, simply throwing money away by the handful. It’s a complex area with many nuances, and we’ve perfected the art.
Please get in touch if you want to learn more about how we can help your estate agency grow through Google Ads. We’d be happy to chat through your specific requirements and put together a bespoke package that meets your needs.
Common Challenges For Estate Agents Using Google Ads
Competitors may use click fraud to cost your business money by deliberately clicking on your adverts to make you pay for invalid clicks. They may do this manually or through automated software programmes.
There are a few ways that you can help protect your business from click fraud:
- Use campaign settings to limit the number of clicks you pay for
- Regularly check your account for invalid clicks
- Keep an eye on your competitors’ activities
Of course, the competitor’s aim isn’t to cost you money but to force you to cut your advertising, which then takes you out of the race so that they can make money.
To prevent this, we Click Cease, an anti-fraud solution, for all our clients. This software monitors your campaigns 24/7 and immediately flags up any dubious activity, so you can take action to protect your business.
Google is constantly changing its algorithms – sometimes multiple times a day! This can make it hard to keep up with the latest updates and ensure that your campaigns are compliant. That’s where we come in – get in touch today to stop wasting money on inefficient ad campaigns.
What are the other marketing channels available for my property company?
Microsoft Ads, previously BING Ads, is similar to Google Ads and has a growing user base. It can be used by estate agents to increase their reach to other audiences than Google. BING is the default search engine for all Microsoft laptops, tablets, and desktops. It often attracts a mature audience.