Digital Advertising for Conveyancing
With more than a decade of experience working with estate agents, solicitors and conveyancers, Smart Agency Direct have a deep understanding of what it takes to succeed in the competitive world of house sales. To obtain the necessary leads to keep your business busy, you need an advertising campaign that cuts through the noise and generates a healthy return on investment. That’s where our digital marketing team comes in.
As Google Premier Partners, we have access to the latest tools and techniques that allow us to create targeted ad campaigns that reach your ideal customers when they are actively searching for conveyancing services. We use a combination of search engine optimisation (SEO) and pay-per-click (PPC) advertising to drive traffic to your website and increase your enquiry rate.
When people search for conveyancing services online, they are usually at the beginning of their house-buying journey. This means they are not yet ready to instruct a solicitor or conveyancer. Instead, they are looking for information to help them make an informed decision. That’s why having a strong presence in search engines is so important. If your website appears on the first page of the search results, you will likely generate enquiries.
Common Challenges for Conveyancers Using Google Ads
SEO is a long-term strategy that can take several months to see results. If you need to generate enquiries quickly, paid advertising is the best solution. Paid ads appear at the top of the search results and are marked as ‘adverts’.
When people click on your advert, they will be taken to your website, where they can learn more about your services. If you have a well-optimised website, you should be able to convert a high percentage of visitors into enquiries. However, if your website is outdated or difficult to navigate, you may find that people leave without making an enquiry.
Another common challenge is managing your budget. With SEO, you can control your spending by setting a monthly budget. With PPC, you set a daily budget and you are charged every time someone clicks on your advert. If you have a successful campaign, your costs can quickly spiral out of control.
The good news is that our team of certified Google Ads experts can help you to overcome these challenges and maximise your return on investment. We will work with you to create a bespoke campaign that meets your specific needs and provide ongoing support to help you get the most out of your Google Ads account.
Smart Agency Direct is a full-service digital marketing agency that works with estate agents, solicitors and conveyancers. For more information about our services, please get in touch.