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There are many digital marketing agencies, and the services they provide vary significantly. Some agencies specialize in one or two areas, while others offer a full range of services. Here at Smart Agency Direct, we pride ourselves on being a full-service agency that can handle all of your advertising and marketing needs.
We have a team of experienced professionals who are experts in their respective fields and passionate about helping our clients grow their businesses. We offer a comprehensive suite of services that includes everything from brand identity development and market research to media planning and buying, creative development, and web design and development.
No matter what your marketing goals are, we can help you achieve them. We have a proven track record of success and are confident that we can help you grow your business.
One of the most sought-after and necessary online services is advertising. It is vital to have an effective advertising campaign to increase traffic to your website and improve your sales. As such, we offer all of the following advert types:
Search ads are the most popular and effective type of online advertising. They allow you to target potential customers actively searching for products or services like yours. For example, if you sell women’s clothing, you can target people searching for “women’s clothing”, “women’s fashion”, or any specific garment type.
Many people use the internet for research before making a purchase. Display advertising allows you to reach these potential customers with ads that appear on websites they visit. Display ads appear on websites, typically at the top or sidebar.
Dynamic ads are similar to display ads but with the additional element of being personalized to the specific user and can track user preferences and interactions to allow for retargeting, improving the likelihood of a user making a purchase. Dynamic ads are particularly powerful because this methodology of retargeting continues to remind a potential customer about your product.
Dynamic ads are often called retargeting adverts, as this is their primary focus. When customers express an interest in a product or service but do not purchase it, retargeting ads aim to bring them back to your website and encourage them to purchase. This is done by showing ads to users who have previously visited your website or interacted with your brand on social media.
Speaking of social media, we would be remiss if we did not mention Facebook advertising. Facebook is the largest social media platform in the world, with over 2 billion monthly active users. That’s a lot of potential customers! Facebook ads allow you to target specific demographics, interests, and even behaviours.
This means that before you even get started, you can be sure that your marketing budget is being spent efficiently and effectively on ads that will reach your target market.
YouTube is the second-largest search engine in the world after Google. And with over 2.1 billion monthly active users, it’s a great place to reach potential customers. YouTube ads come in a few different forms, including:
- Pre-roll ads: These are the ads that play before a video starts. They can be skipped after 5 seconds.
- Mid-roll ads: These ads play in the middle of a video. They cannot be skipped.
- TrueView ads: These are the most popular type of YouTube ad. These play within the video. Like pre-roll ads, they are skippable, but only after 5 seconds.
Advertising on YouTube is a great way to reach a wide audience, and with the right approach, it can be an effective way to increase traffic to your website and improve your sales.
Instagram is a photo and video-sharing social networking service that allows users to share photos and videos with their followers. It is a great platform for businesses to connect with potential customers, and with over 1 billion monthly active users, it is an excellent place to reach your target market.
There are a few different types of Instagram ads, including:
Photo ads: These are simply ads that use images. They can be static or video.
Video ads: These are video ads that can be up to 60 seconds long.
Story ads: These are full-screen, vertical videos that play for up to 15 seconds.
Carousel ads: These are ads that allow you to include multiple images or videos, which users can swipe through.
Instagram ads are a great way to reach potential customers and generate interest in your products or services.
Get in touch
Smart Agency Direct is a full-service advertising agency that can help you with all of your marketing needs, from ad development and market research to media buying and placement. We’re here to help you reach your target market and achieve your business goals.
We’d be happy to chat with you if you’re interested in learning more about our services. Get in touch with us today to get started