What are the Key Words in SEO?
Searches for something online are done by typing keywords into the search bar. The top results will appear. The search engine uses keywords to determine which results rank according to what the user has typed. There are many other factors that can influence how the search engine ranks the results.
Search engines look for phrases and words that are similar to the search query. A general rule of thumb is that if your content contains relevant keywords, it will be more likely to appear in the top search engine results pages for people searching for content similar to yours. SEO is therefore essential.
You can also target your audience by choosing the most relevant keywords.
If your target audience includes people looking for running shoes for marathons, then the keyword “marathon running”, which is the most popular, wouldn’t work well. The top pages of that search are all about training for a marathon.
This is because people are most interested in training when they search for that keyword phrase. To reach your target audience, you could use a different keyword phrase such as “marathon shoes” instead.
It is more likely that searchers who come across your page through an organic search will be able to find it by aligning their keywords with your content. This results in a more efficient content marketing strategy that tends to increase conversions and click-through rates (CTRs).