Product Feed
The first step to launching your Google Ads campaign is ensuring that your product data feed is optimized for search and shopping campaigns. We'll help you create a data feed that contains all of the necessary information and is structured to make your products easy to find and purchase.
Google Shopping Ads
Google Shopping Ads, also known as Product Listing Ads (PLAs), are one of the most effective ways to reach potential customers actively searching for your products. We'll help you set up your Google Shopping campaign and get your products in front of people who are ready to buy.
Display Network Remarketing
The Google Display Network (GDN) is a powerful way to reach people who have already visited your website. We'll help you create remarketing campaigns that keep your brand top-of-mind and bring customers back to your site to make a purchase. Repeated exposure to your product images and creative banners helps build trust through brand awareness, lifting sales substantially.
ROAS Optimisation
Tracking and optimizing your Return On Ad Spend (ROAS) is crucial. Direct sales are not the only metric you should be monitoring. We'll help you set up conversion tracking and optimize your campaigns to ensure that you get the most out of your PPC spending.
Use Google Shopping to Increase Sales
Google Shopping Ads are a great way to increase sales for your eCommerce business. Optimizing your product data feed and setting up a Google Shopping campaign can put your products in front of people who are actively searching for them. We’ll help you get the most out of your Google Shopping Ads to see a positive return on investment.
By using remarketing strategies, we can bring customers back to your platform. One such strategy is the Google Display Network, a powerful way to reach people who have already visited your website. We’ll help you create remarketing campaigns that will keep your brand top-of-mind and bring customers back to your site to make a purchase.
Product Feeds & Product Catalogs
A product feed is very similar to a product catalog. By creating a scrapable body of products on your website appropriately, Google and other search engines can read and suggest your products for relevant searches. Once scrapped, your data is presented to potential leads in the form of an ad that, when clicked on, will take them directly to your product page. Product feeds are a vital part of eCommerce PPC and are the first step to getting your products in front of potential customers.
Facebook & Instagram
Dynamic Ads
We can use the Facebook Pixel to show your target audience which product is most suitable and which product is most likely to convert to a purchase
Product Catalog
Your product feed, similar to Google Ads can be uploaded on Facebook. There your product range or select products will be displayed.
Remarketing Ads
Some users may not be able to purchase immediately and they will need to be reminded about the product that they have viewed. They may be more inclined to buy if they are shown a product that they are familiar with.
Lookalike Audience
You can create a new target audience by using your existing customers and their lifetime value. Facebook will locate new customers who will be your most loyal customers.
Facebook Can Help You Increase Sales
Facebook and Instagram offer a format called ‘Carousel,’ which is excellent for directing viewers to purchase a product. Carousels are similar to slideshows, allowing you to showcase three to five products at a time. This is especially useful if you have many products or want to tell a story about your brand. By using Carousel Ads, we can increase traffic to your website and conversions.
Instagram Shopping Ads
Shopping on Instagram is a great way to increase sales for your eCommerce business. Optimizing your product data feed and setting up an Instagram Shopping campaign can put your products in front of people who are actively searching for them. We’ll help you get the most out of your Instagram Shopping Ads to see a positive return on investment.
