What are Google Ads?
Nearly every time an ad appears for a company’s landing pages rank in the first (or second) or third search results on Google, it is not due to good SEO. The company probably has a Google Ads campaign.
Google Ads, formerly Google AdWords, allows you to pay for a Google Ad for your business to be displayed to Google Search and Google Maps customers searching for the relevant keywords. Google Ads is an essential digital marketing tool that any business can use to reach its target audience with relevant ad copy.
Google Ads allows you to only pay for the actual, quantifiable results such as website visits and business calls. This is called a pay per click (PPC) campaign. Google Ads allows you to set a monthly ad-spend limit that Google will follow. You can also choose to make your target audience local or global.
What are the working principles of Google Ads?
You may be curious about Google Ads. You will first tell Google what three goals you want to reach when you start a Google Ad Spend.
- Get more customers for your business.
- Increase your sales by directing more people to your store.
- Your website or company landing page can be used to guide people.
Next, you will decide whether your ad copy is going to be sent to a local or global audience. Next, you will use images or three sentences to describe your business to Google. Google will then use this information to create your ad copy. Next, you will set your budget. This will be used by Google to predict the success of your Google Ads campaign. Finally, your ad will go live. Your target audience will rank your ad high and make it a top search result. As more people click on your PPC campaign ads your business will be closer to meeting its budget.
