1. Do not rush to launch.
Ecommerce entrepreneurs who rush to launch websites are making the most costly mistakes. Your website launch is your only chance. Don’t let it go. Although it is acceptable to buy your domain name and put up a “Coming Soon” page on the site, you should wait until you have done substantial groundwork (SEO, content Marketing, Social Media), paid advertising, paid marketing, etc. ).
2. Keep the user in the center of your attention.
It is well-known that ecommerce businesses have the greatest problem of not allowing customers to touch, feel, smell and actually see the products before they make a purchase. This problem is not easily fixed, but you can make up for it in other areas of your business. The best advice is to offer appropriate pricing and free shipping. Also, simplify the checkout process with simplified shopping carts.
3. You should test everything.
You should invest in analytics and testing before, during, and after you launch an ecommerce store. You should think like a customer to find out what is working and what isn’t, and why. Let’s take a look at the top A/B testing tools.
4. Social media is a great way to collaborate.
Every ecommerce entrepreneur who claims he outsources or delegates social media is insane. Because it allows you to see the lives of your customers, social media is your heartbeat. It’s fine to have a social media manager. However, it is important that you are involved in it.
5. Incorporate social components.
In addition to the previous tip, it is a smart idea to add social elements to your ecommerce websites. Conversion funnels can be improved by including testimonials and product reviews, as well as social login options and buttons that allow for followers to follow them.
6. Go mobile.
Bill Siwicki, Internet Retailer refers to Goldman Sachs saying that “Tablets will become increasingly important as global consumer spending via mobile jumps to $204 billion in 2014 to 626 billion in 2018 If your ecommerce business isn’t built with mobile in mind, it may be obsolete in three to five year.”
7. SEO is important.
Ecommerce is experiencing rapid growth and will see more businesses enter this highly crowded market. It will become more crucial than ever to be a leader in SEO to make your business stand out from the rest. A skilled SEO can help you remain competitive over the long-term.
8. Collect information.
You shouldn’t plan to launch a site once and then stop (most entrepreneurs find it tempting to keep trying), so it is important to collect customer information and create databases that will help you with future launches.
9. Continue evolving.
Never stop learning. Technology. Trends and customer preferences will change. You must adapt to these changes if you wish to be successful in such a dynamic market.
These nine tips will help you become a successful ecommerce entrepreneur.